by Brand Designer Tammy Swier and Photographer Karmen Meyer
So you just had an amazing brand photography session done (insert happy dance here!). Now it’s time to put your images to work! We often suggest that you plan to sprinkle them into your social media to really make them last. Perhaps put a few on your website, but then what? Well the good news is that this beautiful collection of photos that aligns so powerfully with your brand both visually and emotionally can be used in so many other ways! We put a lot of effort into making sure your photo sessions tell your unique brand story and are absolute workhorses for your biz. It’s super important to us that you get the most use out of you one-of-a-kind as you possibly can. Heck, even if you took the initiative to create a set of brand photos yourself (bravo!), we still want your efforts maximized. Our mantra is 100% work smarter, not harder. So let’s go…
HERE are some places YOU can USE (and reuse) your BRAND PHOTOS:
Instagram Ads
Instagram Stories
E-mail Profile Photo
Product Listings
Presentation Slide Deck
Business Card
Blog Posts
Guest Blog Posts
Media Kits
Publications or Press Submissions
Upcoming Sale or Promotion Graphics
Facebook Posts
Facebook Header
Facebook Ads
Price Guide or Brochure
Email Newsletter
Contracts or Service Agreements
Mood Board to Communicate Your Brand Aesthetic to Your Graphic or Web Designer
Branded Goods
Desktop Screensaver
Freebie Phone Backgrounds
E-Book Cover
Thank You Cards, Postcards, or Mailings
Office Art
Pinterest Graphics
So there ya have it, these are just some of the places brand photos can level up your game. And before you go, we have got one more little tip for ya: When planning a brand session, see what other local brands you can incorporate seamlessly. By doing so you can send them a few photos from the shoot to use for free (with your photographers permission of course!). By doing so you are helping out a fellow small business owner by giving them an amazing photo for content and you get a little extra exposure. Win/Win. We love to use blankets, florals, beverages, mugs, clothing and accessories from local shops in many of our shoots and always encourage cross promotion, ‘cause #communityovercompetition!
If you have any questions at all just let me know in the comments below or hop on over to my contact page to send an email! Can’t wait to chat!